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Mass Communication

Students in Action

Students operate Tricaster to direct basketball game

Students direct live sports broadcasts from the Jones Center


Students working in newspaper office

Students can work on their newspaper for academic credit


Students walk across a rope bridge while on Study Abroad

Students traveled to Ireland for their Media & Culture class


Students talk during an internet radio broadcast

Students enjoy sports-talk genres on our internet radio station



Old MainThe Department of Mass Communication is located in Old Main, the oldest brick building on campus and the building with columns known as the most recognizable symbol of UNCP.

  • On the first floor are our television station, WNCP-TV, studio, control room, editing suites, newsroom, and faculty offices.

  • On the second floor are the Mass Communication department office, classrooms, faculty offices, PRSSA, and The Pine Needle student newspaper.

Old Main is on the southeast corner of campus (Number 1 on the campus map).

The Department office is Old Main, room 247.

The Pine Needle

Pine Needle employees

The Pine Needle is a learning laboratory for the journalism side of our department. Mass Comm majors and non-majors work side-by-side to earn academic credit for writing, editing, designing and publishing the newspaper in print 14 times a year with 20 to 32 pages in two sections in each issue. The newspaper also is published online with a website, podcasts, and video news reports. The paper has won numerous national and North Carolina awards, including first place six years in a row from the American Scholastic Press Association in their annual newspaper competition among all universities with more than 2,500 students. The newspaper office is Old Main, room 253.


WNCP TV Facilities

WNCP-TV provides hands-on experiences for broadcasting students to acquire and hone technical skills and put theory into practice. Local origination programming is produced by our students and faculty in class and as part of department extracurricular productions. WNCP-TV programs serve regional audiences via our cable channel and other distribution. Student broadcasters are guided by Professors Dr. Jamie LittyTerence Dollard, and Dr. Jason Hutchens. Studio, control room, and editing suites are on the first floor of Old Main.

The Indianhead

The Indianhead, the University's student yearbook, is another learning laboratory of the Department. Students interested in book-length publications gain writing, editing and photography experience. It is advised by Sara Oswald. The office is on the second floor of the University Center Annex.


Students in our chapter of the Public Relations Student Society of America conduct their business in Old Main. The professional organization cultivates a favorable and mutually advantageous relationship between students and public relations professionals. Our chapter is one of ten chapters on North Carolina university campuses and one of some 270 chapters on college campuses across the country. PRSSA is advised by Professor George Harrison.


Faculty & Staff

Department of Mass Communication

PO Box 1510
Pembroke, NC 28372-1510

Phone: 910.522.5723
Fax: 910.522.5795
Email: masscomm@uncp.edu
Office: Old Main, Room 247



Jason Hutchens

Dr. Jamie Litty

Professor & Chair
Email: jamie.litty@uncp.edu
Phone: 910.521.6654
Office: Old Main, Room 227

Jamie has ten years' experience in public radio and television in New York, New Jersey, and Ohio. She taught ten years in higher education and the non-profit sector before coming to UNCP in July of 2001. Here she teaches courses in audiovisual production, media writing, and media theory, law, and ethics. Jamie was chair of the department from 2003 - 2012 and resumed chair duties in 2016.

Jamie is an award-winning videomaker who has produced in a variety of corporate and news genres. Her current research interests are in intellectual property law, realism in video games, and gender in sports broadcasting. Previous research included health communication and the phenomenology of media production. She regularly speaks on topics in media pedagogy.

A recipient of a 2011 UNCP Outstanding Teaching Award, Jamie is adviser to the Mass Communication Department's live, weekly, student-produced TV newscast, Carolina News Today and "The Hawk" internet radio station. Jamie is active in university governance, currently serving on the SMART Committee, an advisory committee and resource on interpersonal violence and sexual misconduct, and, in Athletics, the Hall of Fame and Strategic Planning committees.

Jamie received the 2014 Adolph L. Dial Faculty Award for Community Service.  Recent work in the community includes chairmanship of the Cable Access Channel Advisory Committee for Laurinburg/Scotland County and videography services for the Storytelling and Arts Center of the Southeast.  Nationally she is active in the Broadcast Education Association, most recently as chair of their annual faculty video competition.

Ph.D. Communication, The Ohio State University

M.S. Mass Communication, Miami University

B.A. Journalism, New York University



Judy Curtis

Dr. Emilia Bak

Assistant Professor
Email: emilia.bak@uncp.edu
Phone: 910.521.6538
Office: Old Main, Room 233

Dr. Emilia Bak comes to UNCP from Georgia. She graduated with a Ph.D. in mass communication in 2013 from the University of Georgia in Athens where she also completed her M.A. and B.A. She teaches courses primarily in the department’s public relations track.  She is a member of the university's Enrollment Management Subcommittee.

With her love of writing, an interest in new technology, and a deep enthusiasm for history, mass communication was a field that allowed Dr. Bak to explore all of her research interests. Her dissertation explored brides in American mass media from the 19th century through the beginning of the 21st century. The first chapter won her a top student paper award and was published in Journalism History. Emilia also earned a graduate certificate in women’s studies while at UGA.

After completing her doctorate, Emilia worked as a media coordinator for a small business in Atlanta. She developed and managed the business’s social media presence while performing marketing and public relations duties.

Ph.D. Mass Communication, The University of Georgia
M.A. Journalism and Mass Communication, The University of Georgia
B.A. English, The University of Georgia

Judy Curtis

Dr. Judith G. Curtis

Associate Professor
Email: jcurtis@uncp.edu
Phone: 910.521.6238
Office: Old Main, Room 224 
Web Site

Judy started teaching at UNCP in Summer 2002. Today, she has 22+ years of university teaching experience.

Judy teaches journalism and mass communication courses. She served as adviser to the department's award-winning student newspaper, The Pine Needle, for 13 years. She serves on the board of the Friends of the Library here on campus. 

She received a UNCP Outstanding Teaching Award in 2011. Before coming to UNCP, she had received a Faculty Excellence in Teaching Award from the Southwestern Ohio Council for Higher Education. She was invited to present a workshop on "Ensuring Student Success in a Web-Based Course" for the Greater Cincinnati Consortium of Colleges and Universities, and has spoken or written on media pedagogy in other venues.

Beyond the classroom, Judy has 40+ years professional writing, editing, graphic design, production and media management experience in newspaper, magazine and book publishing. She has been a managing editor of two national magazines and a book publishing company as well as vice president of a publishing house where she supervised editorial, design, production, manufacturing and sales in addition to creation and design of national advertising campaigns and media placement. Most recently she has managed publicity campaigns on a volunteer basis for First United Methodist Church in Laurinburg, N.C., and earned a "Special Mission Recognition Award" from United Methodist Women.

Ph.D. Mass Communication, Union Institute & University

M.A. Political Science, Hood College

B.A. Journalism, Pennsylvania State University


Terrence Dollard

Terence Dollard

Associate Professor
Email: terence.dollard@uncp.edu
Phone: 910.775.4364
Office: Old Main, Room 142

Terence joined the Mass Communication Department faculty in Fall 2008. He teaches courses in television production, video editing and writing.  He is the recipient of a 2017 UNCP Outstanding Teaching Award.

Working in television production since 1994 and higher education since 2003, Terence is experienced in producing, directing and editing in the studio and field. He has won awards for his work, including two Bronze Awards from the Long Island Advertising Council in 2008.

Terence was Production Assistant for TCI Cable of Brookhaven, at that time part of the largest cable television provider in the nation. He became Production Manager, responsible for overseeing facilities and staff. While with TCI, Terence directed studio productions, including talk, infomercials and music/variety, as well as programs, PSAs and commercials shot on location. While with TCI, Terence won a Gilbert Award for Best Public Affairs Programming from the New York State Cable Television Association and two Folio Awards for Best Public Service Announcement from the Long Island Coalition for Fair Broadcasting.

Terence joined the Public Relations and Marketing Group in 2001 as Vice-President of Digital Video Production. With PRMG, he planned advertising and marketing strategies for non-profit organizations, retailers, law firms, political campaigns and businesses. Terence continues to advise PRMG and to provide video production services.

Terence worked as a freelancer in sports programming, including as audio engineer for Newsport Network's Scoreboard Central and director for WLNY-TV. As an independent producer, he provided video services for New York City's Central Park Summer Stage, produced and directed Act One,a sketch/music variety program and directed segments for the Princess Grace Awards, among other projects.  He continues to freelance in videography for high school football, professional wrestling, and other programming or projects in the Florence/Myrtle Beach market.

Terence came to UNCP from the Department of Television and Radio at Brooklyn College where he was an adjunct professor. Terence directed "The Mystery of Anna O," an adaptation of Jerome Coopersmith's stage play for Brooklyn College and segments of the 2007 President's Concert for CUNY-TV.

M.F.A. Television Production, Brooklyn College 

B.F.A. Communication Arts, New York Institute of Technology

A.A.S. Broadcast Telecommunications, Suffolk County Community College


George Harrison

George Harrison

Assistant Professor
Email: george.harrison@uncp.edu
Phone: 910.521.6804
Office: Old Main, Room 229

George had 23 years professional public relations and marketing experience with for-profit and not-for-profit organizations in the healthcare and insurance industries before coming to UNCP in Spring 2003. In addition, he was editor of weekly newspapers in Tennessee and Mississippi.

George is APR certified (Accredited in Public Relations) by the Public Relations Society of America.

George received awards for his works from the Mississippi Press Association, the Tennessee Society of Healthcare Public Relations, and the Mid-Ohio Valley Chapter of the American Marketing Association.

At UNCP, George teaches public relations and advertising courses, as well as mass communication core courses, and advises our chapter of the Public Relations Student Society of America (PRSSA).

He previously was adjunct instructor at Fayetteville State University, Fayetteville Technical Community College, and the Duke University Certificate Program in Non-Profit Management. He conducted public relations workshops for Cross Country University of Nashville, a national provider of seminars and educational workshops for business and industry.

M.B.A. Tennessee Technological University 

B.A. The University of the South


Christie Poteet

Marybeth Sandell

Email: mary.sandell@uncp.edu
Phone: 910.521.6616
Office: Old Main, Room 244

Marybeth Sandell spent most of her career with Bloomberg. She managed multiple bureaus in Europe, including the anchor office in London, and later traveled the world, training reporters and editors in more than a hundred newsrooms, some in person and some virtually. Later, her work took her to New York, where she coordinated content across multiple platforms, including TV, radio, Internet and mobile. She was also involved with planning and strategy for new acquisitions and start-up businesses at the company.

At UNCP she teaches courses in journalism and mass communication and, as adviser to the students' award-winning newspaper, The Pine Needleshe also sits on the Student Publications Board.

Marybeth currently is consulting as director for Moore Forward, an organization that promotes entrepreneurism and innovation in Moore country, where she lives.

M.A., Technology and Communication, UNC Chapel Hill

B.A., Scandinavian Studies,  University of Wisconsin at Madison


Adjunct Faculty:


Jason Hutchens

Dr. Jason Hutchens

Adjunct Associate Professor
Email: jason.hutchens@uncp.edu
Phone: 910.521.6598
Office: Old Main, Room 249

Jason joined the Mass Communication Department faculty in Fall 2009, teaching courses in broadcasting, photojournalism, writing for media, video production, visual effects, and mass communication.  He served a four-year term as department chair, 2012 - 2016.  Currently he teaches part-time, online.

He has more than 20 years of experience in the field of video/multimedia production and has worked in broadcast, higher education, freelance, and corporate communications environments. Prior to joining UNCP, he was a manager of internal communications for Orlando-based Darden Restaurants, where he oversaw media productions for product brands including Red Lobster, Olive Garden, and The Capital Grille, among others.

His creative pursuits include documentary film production, educational media, digital/fine art and photography, and graphic novels.  His research interests include studying social media's impact on culture and education.

Ed.D. Educational Leadership, University of Central Florida

M.A.Ed. Instruction and Curriculum Design, Virginia Tech

B.A. Communication Studies, Virginia Tech

A.A.S. Radio/TV Production, Virginia Western Community College


Sara OswaldSara Oswald

Senior Lecturer
Email: sara.oswald@uncp.edu
Phone: 910.521.6566
Office: Dial Humanities Building, Room 112

Sara teaches in the department's public relations track, primarily teaching Adobe InDesign as adviser to The Indianhead student yearbook. She also holds an appointment as a lecturer in the Department of English, Theater, and Foreign Languages. She joined UNCP in 1988.

M.A. Rutgers University

A.B. St. Peter's College


Christie Poteet

Christie Poteet

Adjunct Lecturer
Email: christina.poteet@uncp.edu
Phone: 919.775.4296

In addition to serving as an adjunct faculty member in the Department of Mass Communication, Christie is the full-time director of the Office for Community and Civic Engagement.  In this position, she works closely with students, faculty, and staff in helping to better engage and serve the community through academic service-learning and co-curricular service initiatives. Christie has a strong interest in public relations, media studies, and speech communication. She currently serves as the part-time Public Information Consultant for Robeson County Administration and County Commissioners. Before joining the Mass Communication team, Christie served as an adjunct instructor in the Department of English, Theater and Foreign Languages focusing on public communication.  

Previous teaching experiences include Sandhills Community College and the University of North Carolina at Greensboro.

M.A. Communication Studies, University of North Carolina at Greensboro

B.A.  Speech Communication, Berea College



Sallyann Clark

Sallyann Clark

Broadcast Manager, WNCP-TV
Email: sallyann.clark@uncp.edu
Phone: 910.521.6378
Office: Old Main, Room 226 
Web Site

Sallyann has been with UNCP since January 1998. She brought with her years of experience working with students, administrators, and the public. She taught in several public school systems in the state prior to coming here to UNCP. She has experience in working with and assisting people both nationally and internationally.

Sallyann’s duties focus on the daily operations of WNCP-TV. They vary from managing productions to the scheduling and airing of the programs on area broadcast and cable channels. She also assists students on broadcasts and supervises work study assistants.

Sallyann currently serves on several campus committees and is active in community service work. She is secretary of the City-County Community Access Channel Committee for Laurinburg-Scotland County.

B.S. Business Administration, Atlantic Christian College 
Currently completing a Duke University Certificate in Non-Profit Management


Jennifer Carter

Jennifer Carter

Administrative Secretary
Email: jennifer.carter@uncp.edu
Phone: 910.522.5723
Office: Old Main, Room 247

Jennifer joined the Mass Communication Department staff in 2005 after 14 years with the Public Schools of Robeson County. Her administrative support associate duties also include the department of Geology and Geography and the student newspaper The Pine Needle.  She also  serves as the main point of contact for students, staff and the outside public who come by these offices with questions or requesting information about the departments.

A.A.S. Blue Ridge Community College


Jason Hutchens

Chuck Lowery

Broadcast and Emerging Media Engineering Technician
Email: chuck.lowery@uncp.edu
Phone: 910.521.6499
Office: Old Main, Room 143

Chuck Joined the Mass Communication Department in Fall of 2014 as the Broadcast & Emerging Media Engineering Technician. He brings with him more than 25 years of experience in media and telecommunications in higher education, broadcasting and sports production.

Chuck was the Media/Telecommunications Coordinator for Richmond Community College before moving on to Time Warner Cable where he served as Division Production Manager in the Charlotte area.  As part of his responsibilities, he managed all of the day-to-day operations, contracts, budgets and remote productions. He also served as the Director of Broadcast Operations for Paradigm Broadcast Services in Charlotte, NC. His duties included managing remote television facilities used for a number of regional sporting groups. He also had oversight responsibilities for organizational operations, marketing and engineering.  Prior to joining UNCP, Chuck worked in the freelance market managing mobile productions as well as integrating and outfitting high-definition mobile television units.

B.S. Broadcast Telecommunications, University of North Carolina at Pembroke

A.A. Art Photography, Chowan University










The Department of Mass Communication offers an academic program leading to the Bachelor of Science Degree in Mass Communication. Students elect to follow one of these tracks:

  • Journalism
  • Broadcasting
  • Public Relations

Each student who enrolls in the program will complete a core of Mass Communication courses – including Introduction to Mass Communication, Writing for the Media, Mass Communication Research, and Mass Communication Law and Ethics – and academic coursework specific to her or his track.

Each Mass Communications major also completes an appropriate professional internship in the field as well as a capstone course at the end of the program.

The faculty encourages students to become involved with The Pine Needle campus newspaper, WNCP-TV, the University¹s public affairs television station, WNCP The Hawk, the University¹s Internet streaming radio station, and our chapter of PRSSA, the Public Relations Student Society of America.

Requirements for Mass Communication

Degree requirements for the Bachelor of Science in Mass Communication can be found in the UNCP Catalog.

Photos of Mass Comm Grads at Commencement

Mass Comm majors at May 2005 Commencement

Mass Comm majors at December 2005 Commencement



Mass Communication

The Department of Mass Communication

Old Main

The Department of Mass Communication is a liberal arts program offering tracks in Broadcasting, Journalism, and Public Relations.

We employ a balance of theory and practice in the study of mass communication. Graduates from our program have the option to pursue professional careers in their chosen field, or to pursue graduate studies in the discipline.

Professional & Graduate School Preparation

We emphasize a strong liberal arts education and rigorous professional preparation for students planning careers in mass media and media-related fields. Courses in our program frequently utilize hands-on experiences to simulate working in professional environments. All students are required to take an internship with a business or organization related to their chosen track. Students are also required to take courses offering theoretical perspectives and research methodologies within the field to prepare them for entrance into graduate programs. Learn about what some of our alumni are up to here (the link will download a PDF). 

Student productions

Our students benefit from the real world experiences they find in The Pine Needle campus newspaper, WNCP-TV television station, and our chapter of the Public Relations Student Society of America (PRSSA).

If you are looking for top-notch preparation for an exciting professional career in media, why not stop by Old Main and see us?

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