Licensing & Trademark

In 2012, UNC Pembroke partnered with Learfield Licensing Partners, formerly Strategic Marketing Affiliates, Inc. (SMA), to license the University’s marks (logos and seals) to assure quality and to control usage of those marks. Trademark licensing creates cooperative working relationships between UNCP, the manufacturers of approved and authorized products and the retail community. It ensures that all merchandise bearing the university’s marks promote and protect the image of the university while fulfilling the needs of consumers.

The Department of University Communications and Marketing manages the retail and trademark licensing programs. If you are a vendor interested in retailing merchandise with official UNCP logos, the first step is to become a licensed vendor through our program's manager.

Any items ordered by campus departments which incorporate UNCP trademarks (excluding printed material*) must use a licensed vendor. You can find the list of currently licensed vendors below.

As always, state purchasing policies must be followed.

Additional Information