William "Rick" Crandall, Ph.D.

William "Rick" Crandall, Ph.D.

William Rick Crandall, Ph.D.

Professor of Management

James A. Thomas Hall, 258



Dr. William “Rick” Crandall currently serves as Professor of Management in the School of Business at the University of North Carolina at Pembroke, a position he has held since 2003.  Before that, he taught at Concord University in Athens, West Virginia from 1992-2003.

He earned his bachelor’s degree in Hotel & Restaurant Administration from Florida State University in 1978.  He worked in the foodservice industry for a decade after graduation, but then decided to return to school to pursue his passion, teaching college students.  He earned his MBA (1988) and Ph.D. (1992) degrees from the University of Memphis.

His primary research interest is in the area of crisis management, helping organizations cope with catastrophic events.  He is lead author of the book, Crisis Management: Leadership in the New Strategy Landscape (co-authored with John Parnell and John Spillan, of the University of North Carolina at Pembroke).

He has also co-authored three books with his father, Richard E. Crandall, who is an active member of APICS.  Their books include:

He is also active in researching issues related to supply chain management and educational effectiveness. 

In his spare time, Dr. Crandall is learning to play the bass guitar, fixing the family vehicles, taking photographs with both digital and film cameras, and spending time with his wife, three adult children, and five grandchildren.