Chief Communications & Marketing Officer
Jodi Phelps joined UNC Pembroke in May 2016, bringing two decades of experience in marketing, communication and organizational leadership. She leads the Office of University Communications and Marketing whose primary role is to establish strategic internal and external communication and marketing programs that enhance the institution’s visibility and reputation. In this role, she leads the university through rebranding and reimaging efforts, aggressive marketing campaigns contributing to three successive years of enrollment growth, issues and crisis management and deploying internal communications processes. Additionally, she is responsible for the university’s in-house printing operation and the Givens Performing Arts Center (GPAC).
Jodi came to UNC Pembroke after a successful career in non-profit management, most recently serving as the chief operating officer for Action Pathways, Inc. managing a human services agency providing community and social support programs like Second Harvest Food Bank, Head Start, Consumer Credit Counseling, Housing and Weatherization Assistance and ASPIRE Self-Sufficiency. While there, she also served as the agency advancement and communication director. Prior roles include the director of communications and marketing for the Georgia Nurses Association and Foundation and director of alumni relations at Thomas University.
Jodi is passionate about building and strengthening communities, particularly those in rural North Carolina. With experience as a military spouse, in civic and volunteer organizations, and professional associations across multiple states, she hopes to bring experience and perspective making a valued contribution to driving economic and education solutions in North Carolina’s communities. She will complete the Leadership North Carolina program during spring 2021 and is a member of the North Carolina Chapter of the Public Relations Society of America (PRSA).
Jodi was awarded a bachelor of arts degree with minors in communication and history along with a minor in art history from Mercer University in Macon, Ga in 2001. She then earned a Master of Business Administration degree from Thomas University in Thomasville, Ga in 2005.