Associate Professor and Chair of Management, Marketing and International Business
James (Jim) D. Doyle (Ph.D., Carleton University) is Associate Professor of Marketing and Chair of the Department of Management, Marketing, and International Business. Dr. Doyle teaches courses in Marketing Research, Consumer Behavior, International Marketing, Services Marketing, and Personal Selling and advises area entrepreneurs on issues around customer experience, service design, personal selling, and social media through a relationship with The Thomas Entrepreneurship Hub.
Selected studies in consumer research
Doyle, J., & Heslop, L. 2018. Difference of opinion or something sinister? Context effects on consumer responses to exposure to erroneous product information in the blogosphere. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 31(2018): 1-20.
Doyle, J. 2018. Identity-relevant and instrumental drivers of love and investment intention in the customer-possession relationship. Journal of Customer Behaviour. 17(1): 75-98.
Selected studies in marketing strategy
Parnell, J., Acikdilli, G., & Doyle, J. 2019. The competitive uncertainty, marketing and nonmarket roots of capability deployment and organizational performance in Turkey. International Journal of Business and Emerging Markets. 11(1): 27–51.
Parnell, J., Koseoglu, M., & Doyle, J. 2015. Antecedents of growth in the Turkish hotel industry. Journal of Travel & Tourism Marketing, 32(8): 1099-1116.
Doyle, J., & Armenakyan, A. 2014. Value-creating mechanisms within the market orientation–performance relationship: A meta-analysis. Journal of Strategic Marketing, 22(3): 193-205.