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Sandy Briscar to lead University Communications and Marketing


Sandy McCullers Briscar has been appointed executive director of University Communications and Marketing at UNC Pembroke. 

A native of Smithfield and graduate of NC State University, Briscar is a veteran of higher education administration having served at colleges throughout the Southeast. Prior to joining UNC Pembroke, Briscar was president of InMarCom, an integrated marketing and communication company that she formed in 2010, and vice president for College Relations and Marketing at Peace College in Raleigh from 2004-10.

At UNCP, Briscar will be responsible for marketing, public relations, publications and event planning. She reports to Wendy Lowery, vice chancellor for UNCP’s Office of Advancement.

“The Advancement team is proud to welcome Sandy to the university family,” Lowery said. “Her strong background will not only assist with the enhancement of the university’s image but allow us to increase our presence on both a statewide and national scale.”  

Before she served at Peace College, Briscar served as director of public relations for Georgia Highlands College in Rome, Ga., Berry College in Rome, Ga, Saint Mary’s College in Raleigh, and Bluefield College in Bluefield, Va. She is excited to be at UNCP during the celebration of the university’s 125th anniversary.

“UNC Pembroke is a richly diverse institution, full of passionate, dedicated professionals,” Briscar said. 

At Peace College, Briscar was publisher of the award-winning alumni magazine.  She won Council for the Advancement and Support of Education (CASE) Award of Excellence in 2006 and Special Merit Awards in 1986, 1992, 1998 and 2005.

Briscar led Peace College’s branding campaign – “Peace Strengthens” – which was recognized by University Business magazine as one of the top 50 branding ideas. She led the campus-wide marketing initiative and developed a style guide for the college. She also chaired Peace’s blue-ribbon committee of trustees, donors and alumnae to plan and execute the yearlong celebration of Peace’s Sesquicentennial Celebration in 2007.

“I look forward to spearheading a collaborative initiative to integrate the university’s marketing efforts to assure that we’re presenting a professional image with compelling messages to the publics we serve,” Briscar said.

During her career, Briscar served on numerous community, church and professional boards including the statewide Georgia Education Advancement Council for which she served as president, the 750-member Public Relations Society of America’s Georgia Chapter and the Raleigh Professional Women’s Forum.

A highlight of her career was volunteering in the main press center for the 1996 Summer Olympics in Atlanta. She also served on the board of advisors for the Greater Raleigh Chamber of Commerce and the board of directors for the Rome (Ga.) Symphony Orchestra and the Neuse Little Theatre of Smithfield.

Briscar’s work has been published in national periodicals, and she made presentations at national conferences. She has led numerous workshops on integrated marketing communications.

Having earned APR accreditation from the Public Relations Society of America (PRSA), Briscar won a Special Merit Award from the Georgia chapter for her byline articles. She also won an Outstanding Service Award from the Georgia Education Advancement Council for work in communications.