Healthcare - Marketing

Abd Mutalib, N. S., Soh, Y. C., Wong, T. W., Yee, S. M., Yang, Q., Murugiah, M. K., & Ming, L. C. (2016). Online narratives about medical tourism in Malaysia and Thailand: a qualitative content analysis. Journal of Travel & Tourism Marketing, 34(6), 821–832. https://doi.org/10.1080/10548408.2016.1250697

Akinici, F., Esatoglu, A. E., Tengilimoglu, D. & Parsons, A. (2004). Hospital choice factors: A case study in Turkey. Health Marketing Quarterly, 22(1), 3-19. https://doi.org/10.1300/J026v22n01_02

Al-Amin, M., Makarem, S. C. & Pradhan, R. (2011). Hospital ability to attract international patients: A conceptual framework. International Journal of Pharmaceutical and Healthcare Marketing, 5(3), 205-221. https://doi.org/10.1108/17506121111172211

Altın, U., Bektaş, G., Antep, Z., & Irban, A. (2012). The international patient’s portfolio and marketing of Turkish health tourism. Procedia - Social and Behavioral Sciences, 58, 1004-1007. https://doi.org/10.1016/j.sbspro.2012.09.1080

Andeleeb, S. S. (1993). Religious affiliations and consumer behavior: an examination of hospitals. Journal of Health Care Marketing, 13(4), 42-49. https://pubmed.ncbi.nlm.nih.gov/10131733/

Awadzi, W., & Panda, D. (2006). Medical tourism: Globalization and the marketing of medical services. Consortium Journal of Hospitality and Tourism, 11(1), 75-81.

Berkowitz, E. N., & Flexner, W. A. (1981). The market for health care services: is there a non-traditional customer? Journal of Health Care Marketing, 1(1), 25-34.

Boscarino, J., & Steiber, S. R. (1982). Hospital shopping and consumer choice. Journal of Health Care Marketing, 2(2), 15-23.

Culley, L., Hudson, N., Rapport, F., Blyth, E., Norton, W., & Pacey, A. A. (2011). Crossing borders for fertility treatment: Motivations, destinations and outcomes of UK fertility travellers. Human Reproduction, 26(9), 2373-2381. https://doi.org/10.1093/humrep/der191

Fuchs, G., & Reichel, A. (2006). Tourist destination risk perception: The case of Israel. Journal of Hospitality & Leisure Marketing, 14(2), 83-108. https://doi.org/10.1300/J150v14n02_06

Gan, L., & Frederick, J. (2011). Medical tourism facilitators: Patterns of service differentiation. Journal of Vacation Marketing, 17(3), 165-183. https://doi.org/10.1177/1356766711409181

Gan, L., & Frederick, J. (2013). Medical tourists: Who goes and what motivates them? Healthcare Marketing Quarterly, 30(2), 177-194. https://doi.org/10.1080/07359683.2013.787894

George, B., & Henthorne, T. (2009). The incorporation of telemedicine with medical tourism: A study of consequences. Journal of Hospitality Marketing & Management, 18(5), 512-522. http://dx.doi.org/10.1080/19368620902950097

Gibson, J. G., & Nix, T. W. (1989). Does a hospital's religious affiliation affect choice of hospital and patient satisfaction? Journal of Health Care Marketing, 9(2), 40-41.

Heischmidt, K. A. and Heischmidt, C. E. (1991). Hospital choice criteria: An empirical evaluation of active hospital clients. Journal of Hospital Marketing, 5(2), 5-16. http://dx.doi.org/10.1300/J043v05n02_02

Hudson, S. (2010). Wooing zoomers: Marketing to the mature traveler. Marketing Intelligence and Planning, 28(4), 444-461. http://dx.doi.org/10.1108/02634501011053568

Hudson, S., & Li, X. (2012). Domestic medical tourism: A neglected dimension of medical tourism research. Journal of Hospitality Marketing & Management, 21(3), 227-246. http://dx.doi.org/10.1080/19368623.2011.615018

Javalgi, R. G., Rao, S. R. and Thomas, E. G. (1991). Choosing a hospital: Analysis of consumer tradeoffs. Journal of Health Care Marketing, 11(1), 12-22. https://pubmed.ncbi.nlm.nih.gov/10110076/

Javalgi, R. G., Griffith, D. A., & White, D. S. (2003). An empirical examination of factors influencing the internationalization of service firms. Journal of Services Marketing, 17(2), 185-201. http://dx.doi.org/10.1108/08876040310467934

Lagiewski, R. M., & Myers, W. (2008). Medical Tourism: Perspectives and applications for destination development. In RIT Scholar Works. Retrieved from https://scholarworks.rit.edu/other/683/

Landeck, Michael, & Garza, Cecilia. (2002). Utilization of physician health care services in Mexico by U.S. Hispanic border residents. Health Marketing Quarterly, 20(1), 3-16. http://dx.doi.org/10.1300/J026v20n01_02

Lane, P. M., & Linquist, J. D. (1988). Hospital choice: a summary of the key empirical and hypothetical findings of the 1980s. Journal of Health Care Marketing, 8(4), 5-20. https://pubmed.ncbi.nlm.nih.gov/10303067/

Lee, H., Wright, K. B., O’Connor, M. and Wombacher, K. (2013). Framing medical tourism: An analysis of persuasive appeals, risks and benefits, and new media features of medical tourism broker websites. Health Communication, 29(7), 637-645. http://dx.doi.org/10.1080/10410236.2013.794412.

Lin, X., & Guan, J. (2002). Patient satisfaction and referral intention: Effect of patient physician match on ethnic origin and cultural similarity. Health Marketing Quarterly, 20(2), 49-68. http://dx.doi.org/10.1300/J026v20n02_04

Mutalib, N. S., Soh, Y. C., Wong, T. W., & Yee, E. (2017). Online narratives about medical tourism in Malaysia and Thailand: A qualitative content analysis. Journal of Travel & Tourism Marketing, 34(6), 821-832. http://dx.doi.org/10.1080/10548408.2016.1250697

Moghavvemi, S., Ormond, M., Musa, G., Mohamed Isa, C. R., Thirumoorthi, T., Bin Mustapha, M. Z., Kanapathy, K. A. P., & Chiremel Chandy, J. J. (2017). Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand. Tourism Management, 58, 154–163. https://doi.org/10.1016/j.tourman.2016.10.010

Sellick, M. (2004). Discovery, connection, nostalgia: Key travel motives within the senior market. Journal of Travel & Tourism Marketing, 17(1), 55-71. http://dx.doi.org/10.1300/J073v17n01_04

Upadhyaya, M., & Soni, S. (2008). The growth and development of Indian global healthcare destinations. Journal of Marketing & Communication, 4(2), 81-88.

Veerasoontorn, R. & Beise-Zee, R. (2010). International hospital outshopping: A staged model of push and pull factors. International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 247-264. http://dx.doi.org/10.1108/17506121011076174

(Revised June 24, 2021)