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Scholarly Journal Articles
Healthcare: Marketing


Akinici, F., Esatoglu, A. E., Tengilimoglu, D. & Parsons, A. (2004).  Hospital choice factors: A case study in Turkey.  Health Marketing Quarterly, 22(1), 3-19.  doi: 10.1300/J026v22n01_02

Al-Amin, M., Makarem, S.C. and Pradhan, R. (2011).  Hospital ability to attract international patients: A conceptual framework.  International Journal of Pharmaceutical and Healthcare Marketing, 5(3), 205-221. doi: 10.1108/17506121111172211

Andeleeb, S. S. (1993).  Religious affiliations and consumer behavior: an examination of hospitals.  Journal of Health Care Marketing, 13(4), 42-49.

Awadzi, W., & Panda, D. (2006).  Medical tourism: Globalization and the marketing of medical services.  Consortium Journal of Hospitality and Tourism, 11(1), 75-81.

Berkowitz, E. N., & Flexner, W. A.  (1981).  The market for health care services: is there a non-traditional customer?   Journal of Health Care Marketing, 1(1), 25-34.

Boscarino, J., & Steiber, S. R. (1982).  Hospital shopping and consumer choice.  Journal of Health Care Marketing, 2(2), 15-23.

Culley, L., Hudson, N., Rapport, F., Blyth, E., Norton, W., & Pacey, A. A. (2011).  Crossing borders for fertility treatment: Motivations, destinations and outcomes of UK fertility travellers.  Human Reproduction, 26(9), 2373-2381.  doi:10.1093/humrep/der191

Fuchs, G., & Reichel, A. (2006).  Tourist destination risk perception: The case of Israel.  Journal of Hospitality & Leisure Marketing, 14(2), 83-108.  doi:10.1300/J150v14n02.06

Gan, L., & Frederick, J. (2011).  Medical tourism facilitators: Patterns of service differentiation.  Journal of Vacation Marketing, 17(3), 165-183.  doi: 10.1177/1356766711409181

Gan, L., & Frederick, J. (2013).  Medical tourists: Who goes and what motivates them?  Healthcare Marketing Quarterly, 30(4), 177-194.

George, B., & Henthorne, T. (2009).  The incorporation of telemedicine with medical tourism: A study of consequences.  Journal of Hospitality Marketing & Management, 18(5), 512-522.

Gibson, J. G., & Nix, T. W. (1989).  Does a hospital's religious affiliation affect choice of hospital and patient satisfaction?  Journal of Health Care Marketing, 9(2), 40-41.

Heischmidt, K. A. and Heischmidt, C. E. (1991).  Hospital choice criteria: An empirical evaluation of active hospital clients.  Journal of Hospital Marketing, 5(2), 5-16. doi: 10.1300/J043v05n02_02  

Hudson, S. (2010).  Wooing zoomers: Marketing to the mature traveler.  Marketing Intelligence  and Planning, 28, 444-461.

Hudson, S., & Li, X. (2012).  Domestic medical tourism: A neglected dimension of medical tourism research.  Journal of Hospitality Marketing & Management, 21(3), 227-246.  doi:10.1080/193623.2011.615018

Javalgi, R. G., Griffith, D. A., & White, D. S. (2003).  An empirical examination of factors influencing the internationalization of service firms. Journal of Services Marketing, 17(2), 185-201.  doi: 10.1108/08876040310467934

Javalgi, R. G., Rao, S. R. and Thomas, E. G. (1991).  Choosing a hospital: Analysis of consumer tradeoffs.  Journal of Health Care Marketing, 11(1), 12-22. doi: 10110076

Lagiewski, R. M. and Myers, W. (2008).  Medical tourism: Perspectives and applications for destinations development.  Retrieved from: 

Landeck, Michael, & Garza, Cecilia. (2002).  Utilization of physician health care services in Mexico by U.S. Hispanic border residents.  Health Marketing Quarterly, 20(1), 3-16.  doi: 10.1300/J026v20n01_02

Lane, P. M., & Linquist, J. D. (1988).  Hospital choice: a summary of the key empirical and hypothetical findings of the 1980s.  Journal of Health Care Marketing, 8(4), 5-20.

Lee, H., Wright, K. B., O’Connor, M. and Wombacher, K. (2013).  Framing medical tourism: An analysis of persuasive appeals, risks and benefits, and new media features of medical tourism broker websites.  Health Communication, 29(7), 637-645. doi: 10.1080/10410236.2013.794412.

Lin, Xiaohua, & Guan, Jian (2002).  Patient satisfaction and referral intention: Effect of patient physician match on ethnic origin and cultural similarity.  Health Marketing Quarterly, 20(2), 49-68.  doi: 10.1300/J026v20n02_04

Sellick, M. (2004).  Discovery, connection, nostalgia: Key travel motives within the senior market.  Journal of Travel & Tourism Marketing, 17(1), 55-71.  doi: 10.1300/J073v17n01_04

Veerasoontorn, R. and Beise-Zee, R. (2010).  International hospital outshopping: A staged model of push and pull factors.  International Journal of Pharmaceutical and Healthcare      Marketing, 4(3), 247 - 264. doi: 10.1108/17506121011076174