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GPAC adds a marketing director

March 17, 2004

elizabeth_mclean.jpgElizabeth McLean has joined the staff of UNC Pembroke's Givens Performing Arts Center (GPAC) as Marketing Director.

It is a newly created position for the 1,700-seat performing arts center, said GPAC Director Patricia Fields.

"Liz brings an extensive marketing and advertising background to UNCP," Fields said. "She has worked with major advertising agencies in both LA and Raleigh with
clients to include Sony Entertainment and Audi."

McLean has worked in variety of advertising and marketing positions. In Raleigh, she worked in advertising for the McKinney + Silver agency, where she worked with the Audi account, and the Colliers Pinkard commercial real estate company. As an account coordinator at the McCann-Erickson international advertising group in Los Angeles, she worked with the Sony Pictures account.

At GPAC, McLean will build audiences by planning and directing special events, publications, advertising and sponsorships. She will also create special events to attract new audiences to GPAC, and she will develop corporate and other sponsorships.

"I am very excited about the opportunity to give GPAC more exposure in the surrounding community," McLean said. "I believe that people in this region don't know enough about the great programming on our stage."

UNCP's recent enrollment growth has built positive momentum for GPAC, she said.

"UNCP's growth is impressive," she said. "Just a few years ago, my husband attended UNCP, but this is not the University he described."

A San Diego native, McLean is married to Lumberton native Matt McLean, a financial advisor for S. Preston Douglas & Associates. She is a graduate of San Diego State University, where she majored in communications with emphasis in public relations.

GPAC is home to three major series -Broadway and More, Distinguished Speakers and Nostalgia Music. For box office or other information, please call 910.521.6361.