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UNCP connection result is video promoting Lumberton

December 15, 2004

UNC Pembroke Mass Communications Professor Mike DeCinti and his students, Matt DiChiara and Mike Maynor, are still enjoying the success of their new video “Love Living in Lumberton.”


Mike Maynor, Matt DiChiara and Mike DeCinti

The 12-minute video premiered in November at a Hollywood-style champagne reception. It required eight months to shoot and edit and promotes the city in five segments, including business, education, health care, housing and lifestyle.

A promotional project of the Lumberton Area Chamber of Commerce, the video was a hit, said Becky Bullard, chair of the Chamber’s Economic Development Committee. Bullard is also a UNCP trustee.

“I was impressed, and while our committee did put some of project together, it was the work of Mike and his students that made it happen,” Bullard said. “The project is educational, and it improves the image of Lumberton and Robeson County.”

“It was about genuine people talking about the opportunities and assets of this community,” she said.

The video included footage of UNCP as well as from UNCP people.

The segment on education was narrated by Lorna Ricotta, UNCP’s director of Corporate and Foundation Relations. John Masters, a Lumberton CPA and adjunct professor at UNCP, narrated the business piece.

Chancellor Allen C. Meadors was featured along with with Robeson Community College President and Public Schools of Robeson Superintendent Colin Armstrong.

DeCinti said he was pleased with the final product.

“I am very happy with the quality of the video, and I believe it is a successful promotional tool for Lumberton,” he said. “It was a very big project, and some of it was shot as long ago as last March,”

DeCinti said he was especially pleased with the quality of work by his students.

“Matt and Mike did a great job that went well beyond the requirements for the academic credit they received,” he said.

DiChiara said the project was an ultimate learning experience.

“We had a deadline and a client, so we worked under a lot of pressures,” DiChiara said. “We made the choices, artistically and creatively.”

Maynor said the project put them to the test at times.

“Some days were really easy, and some days we were outside all day in the heat,” Maynor said. “I really learned a lot about the working world.”

Both students said the project was a great learning experience and good for their resumes.

“It’s the best thing on my resume,” DiChiara said. “This project taught us more than any class.”

“It taught us more than shooting and editing,” Maynor said. “We had clients and worked with people. We had a plan, but we had to be very flexible.”

The reaction on premier night was “overwhelmingly positive,” said DiChiara, who is a Lumberton native. “It was a very warm welcome, and I had fun.”

The Lumberton Area Chamber of Commerce funded the production through contributions from its members. The black-tie and champagne premier was held at the Black Water Grille in downtown Lumberton.

For more information about the video, please contact the Chamber at 910.739.4750. For more information about the broadcasting program at UNCP, please call 910.521.6654 or online at