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McDonald’s throws support to UNCP football

December 6, 2006

Pembroke’s local McDonald’s franchisee has enlisted in the Campaign for Football and Athletic Excellence at The University of North Carolina at Pembroke.


Lisa and Kenneth Rust with Chancellor Allen C. Meadors

In a recent unveiling ceremony, owners Kenneth and Lisa Rust helped UNCP officials unveil the McDonald’s Sports Information Office named in their honor.

The Rusts, whose company owns five McDonald’s restaurants including Pembroke’s, contributed $25,000 to the campaign. UNCP launched the Campaign for Football in August 2005 to support its new football team.

UNCP will open a new era of football in Pembroke when it plays Davidson College on Sept. 1, 2007. The first home game is September 8 against Greensboro College.

The McDonald’s Sports Information Office is located at the east entrance to the English E. Jones Athletic Center. It is the information center for UNCP’s new football team and all sports programs.

The Pembroke McDonald’s, located across 3rd Street from UNCP, is Kenneth and Lisa Rust’s 5th and newest restaurant, opening in March 2005.

The Rusts’ company, McDonald’s of Lumberton, Fairmont, Pembroke and St. Pauls, is currently building its 6th restaurant in the Gray’s Creek community of Cumberland County. The family’s first restaurant opened in Lumberton in 1973, and the franchisees have been UNCP supporters for many years, contributing to performing arts, athletic and scholarship programs.

“We’ve been friends from a distance for many years, and now we’re proud to be much closer members of the UNCP family,” Kenneth Rust said.

Rust said football is a good move for UNCP and the community.

“We’re very excited about football coming to the University,” Rust said. “Football will be good for the University and good for Pembroke and the surrounding community.”

Football coach Pete Shinnick and Athletic Director Dan Kenney thanked the Rusts for their gift. Kenney said McDonald’s Corporation represents a successful model that could benefit any team

“Two things you think about at McDonald’s are consistency and value,” Kenney said. “Those are the same two qualities that Kenneth and Lisa Rust demonstrate to our community that are consistent in their support of UNCP and they value a relationship with us.”

Wendell Staton, associate vice chancellor of Advancement and director of major gifts, thanked the Rusts on behalf of the University.

“Kenneth and Lisa are true community leaders and tireless workers who volunteer their time, energy, and resources in a variety of ways,” Staton said. “We are excited to have them as such enthusiastic members of the UNCP family.”   

For more information about football at UNCP, please contact the McDonald’s Sports Information Office at 910.521.6370 or email

For information about the football season tickets or the Campaign for Football and Athletic Excellence, please contact the Office for Advancement at 910.521.6252 or email