Advertising for the university is coordinated through University Communications and Marketing. The executive director prepares and executes an annual strategic advertising plan to increase awareness about the university and to encourage inquiries by prospective students. The department also coordinates marketing initiatives via social media and other communication methods.
If individual departments want to promote specific programs, the executive director will assist them in determining how to best market the program and coordinate any advertising buys; however, the department is responsible for any expenditures. Regardless of whether the department requests assistance, all ads and promotional materials must be approved by either the executive director or brand manager to be sure the messaging and graphics are consistent and meet the university’s standards.
For more detailed information, please contact the University Communications and Marketing Department at 910-521-6533.