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GPAC adds a marketing
director
 Elizabeth
McLean has joined the staff of UNC Pembroke's Givens
Performing Arts Center (GPAC) as Marketing Director.
It is a newly created
position for the 1,700-seat performing arts center, said GPAC Director
Patricia Fields.
"Liz brings
an extensive marketing and advertising background to UNCP," Fields
said. "She has worked with major advertising agencies in both LA
and Raleigh with
clients to include Sony Entertainment and Audi."
McLean has worked
in variety of advertising and marketing positions. In Raleigh, she worked
in advertising for the McKinney + Silver agency, where she worked with
the Audi account, and the Colliers Pinkard commercial real estate company.
As an account coordinator at the McCann-Erickson international advertising
group in Los Angeles, she worked with the Sony Pictures account.
At GPAC, McLean
will build audiences by planning and directing special events, publications,
advertising and sponsorships. She will also create special events to
attract new audiences to GPAC, and she will develop corporate and other
sponsorships.
"I am very
excited about the opportunity to give GPAC more exposure in the surrounding
community," McLean said. "I believe that people in this region
don't know enough about the great programming on our stage."
UNCP's recent enrollment
growth has built positive momentum for GPAC, she said.
"UNCP's growth
is impressive," she said. "Just a few years ago, my husband
attended UNCP, but this is not the University he described."
A San Diego native,
McLean is married to Lumberton native Matt McLean, a financial advisor
for S. Preston Douglas & Associates. She is a graduate of San Diego
State University, where she majored in communications with emphasis
in public relations.
GPAC is home
to three major series -Broadway and More, Distinguished Speakers and
Nostalgia Music. For box office or other information, please call 910.521.6361.
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