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scholarly journal articles
healthcare: marketing

 

Akinici, F., Esatoglu, A. E., Tengilimoglu, D. & Parsons, A. (2004). Hospital choice factors: A case study in Turkey. Health Marketing Quarterly. 22(1), 3-19.

Andeleeb, S. S. (1993). Religious affiliations and consumer behavior: an examination of hospitals. Journal of Health Care Marketing, 13(4), 42-49.

Berkowitz, E. N., & Flexner, W. A.  (1981).  The market for health care services: is there a non-traditional customer?   Journal of Health Care Marketing,1(1), 25-34.

Boscarino, J., & Steiber, S. R. (1982). Hospital shopping and consumer choice. Journal of Health Care Marketing, 2(2), 23-25.

Gan, L., and J. R. Frederick (2011).  Medical Tourism Facilitators: Patterns of Service Differentiation.  Journal of Vacation Marketing, 17(3), 1-19.

Gibson, J. G., & Nix, T. W. (1989). Does a hospital's religious affiliation affect choice of hospital and patient satisfaction? Journal of Health Care Marketing, 9(2), 40-41.

Landeck, Michael, & Garza, Cecilia. (2002). Utilization of physician health care services in Mexico by U.S. Hispanic border residents. Health Marketing Quarterly, 20(1), 3-16.

Lane, P. M., & Linquist, J. D. (1988). Hospital choice: a summary of the key empirical and hypothetical findings of the 1980s. Journal of Health Care Marketing, 8, 5-20.

Lin, Xiaohua, & Guan, Jian (2002). Patient satisfaction and referral intention: Effect of patient physician match on ethnic origin and cultural similarity. Health Marketing Quarterly. 20(2), 46-68.

 

Updated: Monday, June 27, 2011

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