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M u s i c . . .
Controlling Music, Controlling Fans
by Chris Frease as BigAllen Box
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Imagine a world where you controlled and manipulated everything around you. Anybody who steps into your world was controlled by you; what they feel, what they see, what they hear. Well having this God-like status is not hard; you would just have to join Second Life as many people are doing it.
Sounds like a negative thing, but it’s actually a really new and cool thing. It’s just like the real-world, where the major media network often influences the people, except in Second Life one resident who chooses what to put in their world, for example music.
Music is a universal language. According to Webster’s dictionary, music is an art of sound in time that expresses ideas and emotions in significant forms through the elements of rhythm, harmony, and dynamics. It is through this form expression many musicians are choosing to express their forms of music through Second Life.
The age of technology has paved the way for spreading music on the World Wide Web. Artists are seeing the power of suggestion through the media and use it as a tool for promoting their music.
And it’s becoming harder and harder to hear new music in general, with so much protection on music. Sometimes people would like to preview the music before buying it. Second Life is exposing new music directly and cost effectively for both the musicians and fans.
With internet radio has becoming popular and cost effective, artists are using the power of it to get there music out just in Second Life.
Many land owners will buy their own streaming internet radio server and route it to Second Life.One parcel of land may be playing dance/house music often heard in clubs, and what would seem only a few feet away in real-life, another parcel is playing college rock.
Second Life has over five million residents, a lot of music can be played and promoted therefore new fans can be born every day. A lot of fans exposed to different kinds of music.
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“More and more live musicians arrive each day,” says Circe Boom, a music promoter in SL and describes Second Life as "...a place where people's dreams come to fruition.”
For musicians, instead of turning on their car and driving to the venue, the musician can turn on their computer and fly to their venue in Second Life. It’s become such a great way to connect with fans too, especially fans throughout the world. Initially this saves time and effort in carrying all the gear required to put on a real-life concert.
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| Circe Boom arranges her venue for the next show. |
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And now with the use of Second Life, music promotions inside a virtual world are becoming a lot easier.
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