|
J e w e l r y. . .
Managing a past-time may not be more helpful to customers after all
by Ashley Cuthill as Sunshine Hathaway
|
Joe Brazzell, Manager of Rhudy’s Jewerly store in Fayetteville, NC said that
“running a jewelry business is just like running any other business, We are
all here to make the customer happy, and hopefully give them the “better” deal
on the merchandise that they want.
Liama Lan, a resident in SL and a customer of Rix’s Jewerly in SL. Lane said
that by providing such a large selection of jewelry pieces in the store has
helped her see and understand what the actual jewelry piece would look like.
There is a dilemma that customers like Lane who shop at Rics jewelry come to
face. No manager on cite. “In fact,” says Lane,” Its hard to really find
anyone in SL at the shops the same time that Im there.
Unlike Rhudy’s store, Brazzell has been with the company since the early 1970
’s.
“There is not another jewelry store in that I would ever consider moving to,.
Brazzell said. “The employees are great the people I get meet are great, and I
have the kind of customers that every business wants. The kind that comes
back.
No matter if it’s in SL or RL, all managers want their customers to continue
to shop at there store.
When running a small business there are certain things that most do not
consider.
“There are a lot of hours spend outside of the ‘work room’, Brazzell said.
“There are times where I don’t get to leave, because I know that the
customer will be flying out of state the very next day and are counting on me
to have their jewelry piece ready.
This can be a positive when running a SL store because the hours are at your
convenience for the most part, one would think.
Brazzell said that “it takes commitment to run a business, as well as
patience especially this one.
“We have a lot of repeat customers and they all know the quality of our
jewelry. They also are not afraid to ask if something can be fixed a certain
way to originate their personal piece. We are a store of ‘creation, anything
that you want made, we can make it.
Unlike Rixs where you have to get only what is offered at this particular
store. “It can be stressful,” Lana said “with no one around to help you. I had
to press every key to try and find out the prices for all the different pieces
I wanted, and then I had to learn how to purchase them all with no help.
Rhudy’s Jewelry has two employees who are certified in Jewelry creation, and
can work with you to create your dream piece.
“I think that is the main reason that we have so many customers that travel
to Fayetteville to come to our store, that and our prices.
When looking around Rhudy’s Jewelry store, you will be amazed at all the
glamorous pieces of jewelry that catch your eyes.
Rixs also offers many eye catching items, there is just a little bit more
work to do to purchase the jewelry piece that you like.
“After learning how everything works, it makes sense,” Lane said.
“Managing a well-ran business is a win win for everyone, when you can
‘wow‘ the customers time and time again, I can say without a doubt that my job
was a success.
|
|
