Degree Path for Students

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BACHELOR OF Science IN Business Administration

Marketing Track

Degree Requirements | BSBA Required Courses
Marketing Track Core Courses
Marketing Track Recommended Degree Path

 

Requirements for a Bachelor of Science Degree in Business Administration

Requirements for BSBA: Marketing	Sem. Hrs.
Freshman Seminar	1
General Education Requirements	44
BSBA Requirements	42
Marketing Track Requirements	12
Business Electives (3000 or 4000 level)	6
University-wide Electives	15
Total	120

 

Business elective courses may be any 3000- or 4000-level courses in ACC, ACCS, DSC, ECN, ECNS, FIN, FINS, ITM, ITMS, MGT, MGTS, MKT, or MKTS that have not been used to satisfy any other program requirement.

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General Education Requirements

Must include the four courses below:

Course#	Course Title	Comments
ECN 2020	Principles of Microeconomics
MAT 1070	College Algebra	"C" or better required in MAT 1070; MAT 1070 not required if placed in MAT 2150 or 2210
ECN 2030	Principles of Macroeconomics
MAT 2150; or	Calculus with Applications; or	Prerequisite: MAT 1070 or MAT 1090 or equivalent
MAT 2210	Calculus I	Prerequisite: MAT 1070 and MAT 1080, or MAT 1090, or equivalent

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Internationalization Requirement

Choose One (1) from the following

Course#	Course Title	Comments
BLAW 3160	International Business	Prerequisite: BLAW 2150
FIN 4210	International Finance	Prerequisite: ECN 2020 or ECN 2030; Also PSPA 3310
MGT 3150	International Management	Prerequisite: ECN 2020, ECN 2030
MKT 3130	International Marketing	Prerequisite: ECN 2020, ECN 2030
ECN 4400	International Trade	Prerequisite: ECN 2020, ECN 2030
ECN 2410	Asian Economies

 

*An approved study abroad program may replace this requirement

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Required Courses for Marketing Track

Course#	Course Title	Comments
MKT 4300	Integrated Marketing Communications	Prerequisite: “C” or better in MKT 3120
MKT 4500	Marketing Research	Prerequisite: “C” or better in MKT 3120 and DSC 3140
MKT 4800	Marketing Strategy	Prerequisite: “C” or better in MKT 3120
*MKT 3130	International Marketing	Prerequisite: MKT 3120
*MKT 3200	Consumer Behavior	Prerequisite: “C” or better in MKT 3120
*MKT 4050	Retail Management	Prerequisite: “C” or better in MKT 3120
*MKT 4200	Personal Selling and Sales Management	Prerequisite: “C” or better in MKT 3120

*Marketing Track Electives: Any 3000- or 4000-level MKT course may be taken to substitute MKT 3130, 3200, 4050 or 4210. Consult with your advisor to select a specific course.

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Updated: Tuesday, October 18, 2011

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