MANAGEMENT,
MARKETING, AND INTERNATIONAL BUSINESS
Chair: John E. (Jack) Spillan
Faculty: Carmine F. Calabrese1, William R.
Crandall2,
Jim D. Doyle, Cammie Hunt3, Ericka A. Jones-Whitaker, Howard G. Ling4,
Michael L. Menefee5,
John A. Parnell6, Edward L. Powers, Chuanhui (Charles) Xiong, Christopher H. Ziemnowicz7
1Executive Director
of the Thomas Family Center for Entrepreneurship
2AACSB Accreditation
Director
3Associate Vice Chancellor, Engaged
Outreach
4Director of Master of Business Administration
Program
5Thomas Family Professor of
Entrepreneurship
6Belk Distinguished Professor of
Management
7Director of International Affairs
The Department of Management,
Marketing, and International Business offers a Bachelor of Science degree in
Business Administration with optional tracks in Management, Marketing, or
International Business.
The Management track is
designed to develop a student’s understanding of the general principles,
processes, and practices that are integral to leading and managing an
organization and its employees. Courses provide students with an opportunity to
develop and strengthen their skills in leadership, interpersonal relations,
human resource management, small business management, international business,
and strategic management. Graduates have a wide variety of career options that
include human resource management, small business ownership, retailing,
manufacturing, health care, state and federal government, banking, hospitality,
and other service industries, as well as university and college administration.
The Marketing track develops the
general skills necessary to work successfully in consumer and
business-to-business markets. Students develop marketing strategies and
effectively manage operations focusing on customers, competitive challenges,
and the opportunities for new products, services, and markets. Courses provide
an opportunity to prepare for marketing functions that include research,
product planning, and consumer behavior, as well as advertising and promotion.
Graduates work in a broad range of organizations and have careers in fields
that include distribution management, advertising, public relations, corporate
marketing, sales and sales management, retailing, and non-profit organizations,
as well as in government.
The International Business track
focuses on management issues facing business leaders in the rapidly evolving
global marketplace. It prepares students to manage issues in the increasing
globalization of business and the United States economy. Courses expose
students to a variety of business areas including economics, finance,
marketing, and management. The
curriculum enables a student to develop an understanding of how markets,
governments, and social systems interact to affect businesses. An approved
international study experience is required for all students in the IB
track. Students can prepare themselves
for careers as global business leaders and develop strategies for improved
organizational performance. Employment opportunities include multinational
companies in the U.S. and abroad, numerous governmental agencies such as the
Department of Commerce, the State Department, and U.S. Customs, as well as the
international trade offices of individual states.
The Departmental curriculum also
provides the necessary preparation for admission into a Master of Business
Administration (MBA) program.
BACHELOR
OF SCIENCE IN BUSINESS ADMINISTRATION
|
Requirements for a Bachelor of
Science in Business Administration |
Sem. Hrs. |
|
Freshman Seminar |
1 |
|
General Education, including: MAT
1070 and 2150 or 2210, ECN 2020, 2030 |
44 |
|
BSBA Common Body of Knowledge DSC
2090, BLAW 2150; ACC 2270, 2280; DSC 3130, 3140; MGT 3030, 3060; MKT 3120,
FIN 3100; ECN 3010 or ECN/FIN 3040; ITM 3010; MGT 4410, 4660; and ONE of the
following six courses: BLAW 3160, ECN 2410, ECN 4400, FIN 4210, MGT 3150, or
MKT 3130* |
45 |
|
Track (see below): choose one International
Business, Management, Marketing |
12-24 |
|
Business Electives (3000 or 4000
level) |
6 |
|
General Electives |
3-12 |
|
|
Total: 120 |
*A
study-abroad program approved by the department chair and the dean/assistant
dean may replace this international course requirement.
Tracks: select one
International
Business Track (24 hours):
MGT 3150, FIN 4210, MKT 3130, ECN 4400; 6 hours of any foreign language
at the 2000+ level; and any 2 of the following courses: HST 3320, 3440, 3450,
3720, 3730, 3740, 3750, 3860, 4170, 4210, 4270, 4330; PLS 2000, 2510, 3750,
3800; GGY 1020, 2000, 2060. A minimum of 3 hours of approved International
Studies abroad must be taken before graduation.
Management
Track (12
hours): MGT 3090, 3150, 4080, and 4100
Marketing Track (12
hours): MKT 4300, 4500, 4800; and either
MKT 3130, 3200, 4050, 4200 or MKTS 4xxx
MINORS
(for non-Business majors only)
|
Requirements for a Minor in
Business Administration |
Sem. Hrs. |
|
ACC 2270, ACC 2280, MGT 3060, MKT
3120, FIN 3100, ECN 1000 |
|
|
|
Total: 18 |
|
Requirements for a Minor in
Marketing |
Sem. Hrs. |
|
Required Courses ACC 2270, MGT
3030, MGT 3060, MKT 3120 |
12 |
|
Choose one course from: MKT 4300
or PRE 4300 |
3 |
|
Choose one course from: MKT 4050, MKT 4200, MKT 4800,
MKTS 4xxx |
3 |
|
|
Total: 18 |
EVENING AND
DISTANCE PROGRAMS
The
Bachelor of Science in Business Administration, with a track in Management, may
be earned in whole or in part by attending classes in the evening or online.
COURSES
MANAGEMENT (MGT)
MGT
2000. Success in Organizations
This
course is an overview of workplaces in contemporary society, with individual,
social, and ethical perspectives germane for both business and non-business
majors. Topics will address areas such as how your employer obtains revenue to
pay your salary, how your employer can stay competitive in the marketplace, and
how you can remain employable in your field.
Current issues will also be analyzed, including personal strategies for
success in organizational life. Credit, 3 semester hours.
MGT 3010.
Organizational Crisis Management
Crisis
management focuses on helping decision makers address low probability, high
impact events that may occur to their organizations. Such events include, but are not limited to,
workplace violence, fires, severe weather damage, consumer boycotts, terrorist
attacks, product sabotage, or industrial accidents. This course follows a four-stage approach to
a comprehensive crisis management program: landscape survey, strategic
planning, crisis management, and organizational learning. Credit, 3 semester
hours. PREREQ: junior or senior
standing.
MGT
3030. Business Communications
Development
of skill in the fundamentals of oral and written communication skills. In addition to studying the concepts of
communication, students are required to make both oral and written
presentations. The importance of
effective communication within the business context is emphasized. Credit, 3 semester hours. PREREQ: A “C” or
better in ENG 1060.
MGT
3060. Organization and Management
Introductory
study of management processes within profit and non-profit organizations. Emphasis on behavioral issues as applied to
organizations, such as motivation, teams, perception, and organizational
development. Credit, 3 semester hours.
MGT
3090. Organizational Leadership
A
survey of theoretical and contemporary approaches to leadership in
organizations. Issues such as
decision-making, change, power, strategy, and social responsibility are also
addressed as they relate to leader effectiveness. Credit, 3 semester hours. PREREQ: MGT 3060.
MGT
3150. International Management
An
introduction to and an overview of the essential elements of international
management. Emphasis on the application
of behavioral and strategic management practices to global business environments. Credit, 3 semester hours. PREREQ: MGT 3060.
MGT 3810,
3820, 3830, 3840. Students in Free
Enterprise I, II, III, IV
Educational
experience planning and implementing outreach projects and hands-on learning as
part of Students in Free Enterprise (SIFE), a nonprofit organization. Students
will be required to complete a minimum of 50 hours of project work in addition
to other requirements set by the instructor.
Credit, 1 semester hour each. PREREQ: permission of the instructor.
MGT
4050. American Indian Business
This
course will address topics in American Indian business, management, and
leadership, including American Indian entrepreneurship. Topics include the
impact of culture on human resource management and business strategy, American
Indian leadership characteristics, tribal values and economic development, as
well as the relationship between spirituality and American Indian business.
Credit, 3 semester hours. PREREQ: MGT 3060.
MGT
4070. Organization Theory
An
examination of contemporary organizations from a theoretical perspective.
Topics include but are not limited to organizational structure and design,
organizational lifecycle, culture, ethics and social responsibility, strategy,
technology, innovation and change, conflict, power, and politics. Credit, 3
semester hours. PREREQ: MGT 3060.
MGT
4080. Human Resource Management
Application
of behavioral science concepts in the development of hiring, training, and
compensation policies relevant to the management of people at work. Credit, 3 semester hours. PREREQ: MGT 3060.
MGT
4100. Small Business Management
Consideration
of opportunities and obstacles involved in starting and operating a small
business. Emphasis is placed on integrating major concepts from finance,
marketing, operations, and accounting as they apply to owning and operating a
small business. Credit, 3 semester
hours. PREREQ: MGT 3060, MKT 3120, FIN 3100.
MGT
4110. Small Business Institute Problems
Project‑oriented
course in which teams, under the supervision of the instructor, provide
consulting assistance to individuals who are starting a new business or
currently operating a small business. Emphasis is placed on integration and
application of business concepts to actual business situations. Limited
enrollment. Credit, 3 semester hours.
PREREQ: MGT 3060, MKT 3120, FIN 3100 (MGT 4100 desirable, but not required).
MGT
4300. Business Ethics and Social
Responsibility
This
course examines the areas of business ethics and corporate social
responsibility using a stakeholder approach. The areas examined include the
company's relationships with its local community, society, shareholders,
suppliers, creditors, employees, management, consumers, the physical
environment, and the government. Credit, 3 semester hours. PREREQ: MGT 3060, ECON
2020 or 2030, and ACC 2270.
MGT
4410. Operations Management
Operations
management is responsible for systems that create goods and/or provide
services. The course examines the techniques required to operate the system and
points out potential problems. Global systems, with emphasis on Japan, are
discussed. Credit, 3 semester hours.
PREREQ: DSC 3140, MGT 3060.
MGT 4420. Supply Chain Management (DSC
4420)
Introduces
students to new and emerging topics, tools, and techniques in operations and
supply chain management. The course emphasizes coordination, integration, and
decision making regarding the interaction of the firm with its suppliers and
customers, where planning, design, and control of all aspects of supply chains
including design and control of material and information systems, supplier
development, supplier selection, customer relationship management and quality
issues such as outsourcing in supply chain are discussed. Credit, 3 semester
hours. PREREQ: ECN 2020 or 2030, DSC 3130, MAT 1070, ITM 3010
MGT
4500. Ethics and Capitalism
An
examination of the moral, philosophical, and economic foundations of
capitalism. Topics include both foundational works and contemporary
issues. Credit, 3 semester hours.
MGT
4660. Business Strategy
A
capstone course integrating knowledge from functional areas through analysis of
complex business problems. Case approach requires student involvement in
decision-making. Credit, 3 semester
hours. PREREQ: ACC 3310 or MGT 4410, MGT 3030, and a “C” or better in MGT 3060,
MKT 3120 and FIN 3100.
MGT
4800. Management Internship
A
work experience in an operating business where the student, under academic and
employer supervision, participates in actual managerial functions (40 work
hours per semester credit hour). Student must keep extensive diary of work
experiences and submit frequent reports to academic supervisor. All
internships, practica, and other external learning experiences are supervised
by UNC Pembroke faculty, who also assign grades in the courses. Credit, 3 semester
hours. Pass/Fail. PREREQ: Written proposal and consent of Department Chair.
MGT
4990. Directed Studies in Management
Independent
study in an area of management of particular interest to a student under the
direction of one or more faculty members.
Students must submit detailed proposals for a directed study, detailing
the proposed plan of study, research involved, dates for deliverables, final
product to be produced, and faculty who will be supervising. Proposals will be reviewed by a faculty committee
to determine acceptance of the proposal.
Credit, 1-3 semester hours.
PREREQ: MGT 3060 and permission of the Department.
MGTS
4xxx. Special Topics in Management
The
study of a particular topic of special importance, relevance, and currency in
the field of management. The content of
the special topics course varies with each offering. Course may be repeated as long as topic being
studied is different. Credit, 3
semester hours. PREREQ: MGT 3060.
MARKETING
(MKT)
MKT 3120. Principles of Marketing
An
introductory course in basic marketing principles is viewed from the
perspective of a marketing manager. Topics covered include the marketing
concept, product analysis, consumer behavior, channels of distribution,
pricing, promotion, international marketing, and marketing’s role in
society. Credit, 3 semester hours.
MKT
3130. International Marketing
This
course examines the role or marketing in international arenas. Will be concerned with societal, cultural, as
well as economic aspects of marketing in different countries. Credit, 3 semester hours. PREREQ: MKT 3120.
MKT
3200. Consumer Behavior
Examination
of the consumer decision-making process, including searching for, purchasing,
using, evaluating, and disposing of products and services. Emphasis on how marketing mix,
social-cultural factors, inner characteristics, and lifestyle affect consumer
behavior. Discussion of current examples
and public policy issues. Credit, 3
semester hours. PREREQ: A “C” or better in MKT 3120.
MKT
4050. Retail Management
Study
of retail structure and organization. Analysis of major store functions
including buying, selling, pricing, advertising, and inventory control. Credit, 3 semester hours. PREREQ: A “C” or
better in MKT 3120.
MKT 4200. Personal Selling and Sales Management
An
overview of skills and knowledge involved in personal selling management of
sales programs. Emphasis on learning the
different techniques for developing personal selling presentations, prospecting
for customers, managing customer accounts, and sales management theories and
their applications. Credit, 3 semester
hours. PREREQ: A “C” or better in MKT 3120.
MKT
4300. Integrated Marketing
Communications
A
study of advertising planning and strategy.
Topics include economics and social aspects, types of advertising,
advertising objectives, development of advertising messages, media selection
and evaluation, and advertising research.
Credit, 3 semester hrs PREREQ: A “C” or better in MKT 3120.
MKT
4500. Marketing Research
A
study of the application of research methods, both quantitative and
qualitative, in the collection of marketing information and the development of
marketing strategy. Applied marketing research studies are examined from the
perspectives of planning, designing, executing, and interpreting. Credit, 3 semester hours. PREREQ: A “C” or
better in MKT 3120 and DSC 3140.
MKT
4800. Marketing Strategy
Integration
of marketing elements in a strategic planning framework. Topics include demand analysis, formulating
marketing strategies, establishing marketing policies and procedures,
coordinating marketing actions, and evaluating performance of marketing
functions. Credit, 3 semester hours. PREREQ: A “C” or better in MKT 3120.
MKT
4990. Directed Studies in Marketing
Independent
study in an area of marketing of particular interest to a student under the
direction of one or more faculty members.
Students must submit detailed proposals for a directed study, detailing
the proposed plan of study, research involved, dates for deliverables, final
product to be produced, and faculty who will be supervising. Proposals will be reviewed by a faculty
committee to determine acceptance of the proposal. Credit, 1-3 semester hours. PREREQ: A “C” or better in MKT 3120 and
permission of the Department.
MKTS
4xxx. Special Topics in Marketing
The
study of a particular topic of special importance, relevance, and currency in
the field of marketing. The content of
the special topics course varies with each offering. Course may be repeated as long as topic being
studied is different. Credit, 3
semester hours. PREREQ: A “C” or better
in MKT 3120 or permission of the instructor.