2008-09 CATALOG

 

MANAGEMENT, MARKETING, AND INTERNATIONAL BUSINESS

Chair:  Christopher Ziemnowicz

 

Faculty:  Rick Crandall¹, Eric Dent, Angela Hausman^2,3, Howard Ling⁴, Michael Menefee⁵, Cammie Oxendine⁶, John Parnell⁷, Michael Poletti, Ed Powers, Donald R. Soucy, John E. Spillan

 

¹Director of AACSB

²Assistant Dean, School of Business

³Director of Master of Business Administration Program

⁴Director of International Programs

⁵Thomas Family Professor of Entrepreneurship

⁶Acting Dean, School of Business

⁷Belk Distinguished Professor of Management

 

 

The Department of Management, Marketing, and International Business offers a Bachelor of Science degree in Business Administration with optional tracks in Management, Marketing, or International Business.

The Management track seeks to develop leaders capable of directing employees and organizations.  Graduates are prepared for a wide variety of careers in retailing, manufacturing, health care, state and federal government, banking, the hospitality industry, and university and college administration.

The Marketing track develops the skills necessary to work successfully with consumer and business-to-business markets.  Graduates are prepared for careers in retailing, advertising, corporate marketing, sales and sales management, the hospitality industry, and distribution management.

The International Business track is the Department’s newest offering.  It reflects the increasing globalization of the United States economy, and provides preparation for careers in international trade.  Employment opportunities include multinational companies, and federal agencies such as the Department of Commerce, the State Department, and U.S. Customs, as well as the international trade offices of individual states. 

Students in the MMIB Department have opportunities for internships, study abroad, and membership in our nationally award-winning chapter of Students in Free Enterprise (SIFE).  The Departmental curriculum also provides the necessary preparation for admission into a Master of Business Administration (MBA) program.

 

 

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

                                                                                                               

Tracks: select one

International Business Track  (24 hours):  MGT 3150, FIN 4210, MKT 3130, ECN 4400; 6 hours of any foreign language at the 2000+ level; 6 hours of approved International Studies abroad, or any 2 of the courses listed below, or a combination of these two options: HST 3320, 3440, 3450, 3720, 3730, 3740, 3750, 3860, 4170, 4210, 4270, 4330; PSPA 2000, 2510, 3550, 3700, 3750, 3800; GGY 1020, 2000, 2060

Management Track    (12 hours):  MGT 3090, 3150, 4080, 4100

Marketing Track   (12 hours):  MKT 4300, 4500, 4800; and either MKT 3130, 3200, 4050, 4200 or MKTS 4xxx

 

 

MINORS (for non-Business majors only)

 

 

EVENING AND DISTANCE PROGRAMS

The Bachelor of Science in Business Administration, with a track in Management, may be earned in whole or in part by attending classes in the evening or online. This is the only such complete, undergraduate degree program currently offered by the University.

 

 

COURSES                 

 

MANAGEMENT (MGT)

MGT 3030.  Business Communications

Development of skill in the fundamentals of oral and written communication skills.  In addition to studying the concepts of communication, students are required to make both oral and written presentations.  The importance of effective communication within the business context is emphasized.    Credit, 3 semester hours.

MGT 3060.  Organization and Management

Introductory study of management processes within profit and non-profit organizations.  Emphasis on behavioral issues as applied to organizations, such as motivation, teams, perception, and organizational development.  Credit, 3 semester hours.

MGT 3090.  Organizational Leadership

A survey of theoretical and contemporary approaches to leadership in organizations.  Issues such as decision-making, change, power, strategy, and social responsibility are also addressed as they relate to leader effectiveness.  Credit, 3 semester hours. PREREQ: MGT 3060.

MGT 3150.  International Management

An introduction to and an overview of the essential elements of international management.  Emphasis on the application of behavioral and strategic management practices to global business environments.   Credit, 3 semester hours. PREREQ: MGT 3060.

MGT 3810, 3820, 3830, 3840.  Students in Free Enterprise I, II, III, IV

Educational experience in hands-on learning of free enterprise education. Students will be required to complete a minimum of 50 hours of project work in addition to other requirements set by the instructor.  Credit, 1 semester hour each. PREREQ: permission of the instructor.

MGT 4070.  Organization Theory

An examination of contemporary organizations from a theoretical perspective. Topics include but are not limited to organizational structure and design, organizational lifecycle, culture, ethics and social responsibility, strategy, technology, innovation and change, conflict, power, and politics. Credit, 3 semester hours.  PREREQ: MGT 3060 or 3070.

MGT 4080.  Human Resource Management

Application of behavioral science concepts in the development of hiring, training, and compensation policies relevant to the management of people at work.  Credit, 3 semester hours. PREREQ: MGT 3060.

MGT 4100.  Small Business Management

Consideration of opportunities and obstacles involved in starting and operating a small business. Emphasis is placed on integrating major concepts from finance, marketing, operations, and accounting as they apply to owning and operating a small business.  Credit, 3 semester hours. PREREQ: MGT 3060, MKT 3120, FIN 3100.

MGT 4110.  Small Business Institute Problems

Project‑oriented course in which teams, under the supervision of the instructor, provide consulting assistance to individuals who are starting a new business or currently operating a small business. Emphasis is placed on integration and application of business concepts to actual business situations. Limited enrollment.    Credit, 3 semester hours. PREREQ: MGT 3060, MKT 3120, FIN 3100 (MGT 4100 desirable, but not required).

MGT 4410.  Operations Management

Operations management is responsible for systems that create goods and/or provide services. The course examines the techniques required to operate the system and points out potential problems. Global systems, with emphasis on Japan, are discussed.  Credit, 3 semester hours. PREREQ: DSC 3140, MGT 3060.

MGT 4500.   Ethics and Capitalism

An examination of the moral, philosophical, and economic foundations of capitalism. Topics include both foundational works and contemporary issues.    Credit, 3 semester hours.

MGT 4660.  Business Strategy

Course integrates knowledge from functional areas through analysis of complex business problems. Case approach requires student involvement in decision making.  Credit, 3 semester hours. PREREQ: ACC 3310 or MGT 4410, MGT 3030, and a “C” or better in MGT 3060, MKT 3120 and FIN 3100 or permission of the instructor.

MGT 4800.  Management Internship

A work experience in an operating business where the student, under academic and employer supervision, participates in actual managerial functions (40 work hours per semester credit hour). Student must keep extensive diary of work experiences and submit frequent reports to academic supervisor. All internships, practica, and other external learning experiences are supervised by UNC Pembroke faculty, who also assign grades in the courses. Credit, 3 semester hours. Pass/Fail. PREREQ: Written proposal and consent of Department Chair.

MGT 4990.  Directed Studies in Management

Independent study in an area of management of particular interest to a student under the direction of one or more faculty members.  Students must submit detailed proposals for a directed study, detailing the proposed plan of study, research involved, dates for deliverables, final product to be produced, and faculty who will be supervising.  Proposals will be reviewed by a faculty committee to determine acceptance of the proposal.    Credit, 1-3 semester hours.  PREREQ: MGT 3060 and permission of the Department.

MGTS 4xxx.  Special Topics in Management

The study of a particular topic of special importance, relevance, and currency in the field of management.  The content of the special topics course varies with each offering.  Course may be repeated as long as topic being studied is different.    Credit, 3 semester hours.  PREREQ: MGT 3060.

 

MARKETING (MKT)

MKT 3120.  Principles of Marketing

An introductory course in basic marketing principles is viewed from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing’s role in society.  Credit, 3 semester hours.

MKT 3130.  International Marketing

This course examines the role or marketing in international arenas.  Will be concerned with societal, cultural, as well as economic aspects of marketing in different countries.  Credit, 3 semester hours. PREREQ: MKT 3120.

MKT 3200.  Consumer Behavior

Examination of the consumer decision-making process, including searching for, purchasing, using, evaluating, and disposing of products and services.  Emphasis on how marketing mix, social-cultural factors, inner characteristics, and lifestyle affect consumer behavior.  Discussion of current examples and public policy issues.  Credit, 3 semester hours. PREREQ: A “C” or better in MKT 3120.

MKT 4050.  Retail Management

Study of retail structure and organization. Analysis of major store functions including buying, selling, pricing, advertising, and inventory control.  Credit, 3 semester hours. PREREQ: A “C” or better in MKT 3120.

MKT 4200.  Personal Selling and Sales Management

An overview of skills and knowledge involved in personal selling management of sales programs.  Emphasis on learning the different techniques for developing personal selling presentations, prospecting for customers, managing customer accounts, and sales management theories and their applications.  Credit, 3 semester hours. PREREQ: A “C” or better in MKT 3120.

MKT 4300.  Integrated Marketing Communications

A study of advertising planning and strategy.  Topics include economics and social aspects, types of advertising, advertising objectives, development of advertising messages, media selection and evaluation, and advertising research.    Credit, 3 semester hrs PREREQ: A “C” or better in MKT 3120.

MKT 4500.  Marketing Research

A study of the application of research methods, both quantitative and qualitative, in the collection of marketing information and the development of marketing strategy. Applied marketing research studies are examined from the perspectives of planning, designing, executing, and interpreting.  Credit, 3 semester hours. PREREQ: A “C” or better in MKT 3120 and DSC 3140.

MKT 4800.  Marketing Strategy

Integration of marketing elements in a strategic planning framework.  Topics include demand analysis, formulating marketing strategies, establishing marketing policies and procedures, coordinating marketing actions, and evaluating performance of marketing functions.    Credit, 3 semester hours.  PREREQ: A “C” or better in MKT 3120.

MKT 4990.  Directed Studies in Marketing

Independent study in an area of marketing of particular interest to a student under the direction of one or more faculty members.  Students must submit detailed proposals for a directed study, detailing the proposed plan of study, research involved, dates for deliverables, final product to be produced, and faculty who will be supervising.  Proposals will be reviewed by a faculty committee to determine acceptance of the proposal.    Credit, 1-3 semester hours.  PREREQ: A “C” or better in MKT 3120 and permission of the Department.

MKTS 4xxx.  Special Topics in Marketing

The study of a particular topic of special importance, relevance, and currency in the field of marketing.  The content of the special topics course varies with each offering.  Course may be repeated as long as topic being studied is different.    Credit, 3 semester hours.  PREREQ: A “C” or better in MKT 3120 or permission of the instructor.