About UNC Pembroke
About UNC Pembroke
UNCP Home About UNC Pembroke University's Mission
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University's Mission

University's Mission & Values

More than a century ago, seven visionary men looked to the future and founded the Croatan Normal School to spread the ‘gospel of education.’ Today, we honor this distinct history by living out their historic mission of access and affordability to higher education.

Our mission is expressed simply as:


UNCP believes that we exist to change the lives of our students, faculty/staff and the communities we serve.


Messaging throughout our campus encourages our 6 core values of:

  • Communication
  • Collaboration
  • Integrity
  • Accountability
  • Innovation
  • Service

UNC Pembroke is focused and committed to our core mission of CHANGING LIVES THROUGH EDUCATION. To ensure we successfully execute that mission, the Chancellor and Cabinet have developed our BRAVEBook to guide faculty and staff on the implementation of our mission and vision.

BraveBook Front

BraveBook Back

BraveNation is centered on the success of our students—they are the reason we are here.